Certified Specialist Business Intelligence Practice Test

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In the iterative process of creative analytic thinking, which stage is characterized by the generation of new ideas?

Ideation
Insight
Distribution
Incapacitation

The correct answer is: Insight

The stage characterized by the generation of new ideas in the iterative process of creative analytic thinking is ideation. This phase is all about brainstorming and unleashing creativity to come up with various solutions or concepts. During ideation, individuals or teams actively engage in thinking divergently, which means they explore a wide scope of possibilities without immediately judging or narrowing down options. This environment encourages the free flow of thoughts that can lead to innovative ideas, making it a crucial part of the creative process. In contrast, the insight stage typically involves analyzing data and developing a deeper understanding of the situation at hand based on previously gathered information and ideas rather than generating new concepts. Distribution pertains to sharing or disseminating ideas or findings, while incapacitation does not align with the elements of creative analytic thinking and does not typically constitute a recognized stage in this context. Thus, ideation stands out as the true stage for idea generation.